It is not embarrassing anymore to be a geek, who knows the names and birthdays of all actors of the favorite space movie. For example, American sitcom The Big Bang Theory is responsible for making nerdism mainstream.

The pop culture also added to space appeal. It is everything that you want to be, in a classic Hollywood style. In 2017 Pharrell Williams wore a NASA sweater to the Oscar Nominees Luncheon. They say that NASA is both nostalgic and progressive, patriotic and beyond politics. The movies had exposed the space agency brand to a broad public in a very positive context. Moreover, Hidden Figures appealed to the female audience. All of them feature NASA logos the last one was even filmed at the facility. Interstellar in 2014, The Martian in 2015 and Hidden Figures in 2016 are just a few of the most famous movies that contributed to the NASA brand recently. They just like the vibe, the same as Coca Cola lettering or Kodak logo. Some people might be even unewear of NASA's history and achievements. Clothing with the “meatball” logo looks retro-chic and trending, especially in social media. People are nostalgic for adventures like the first moon landing. It is not about today’s NASA, but about the space exploration of the 1960s and 1970s. 1960-70 now seems to be the time when everything was possible and the future looked bright. The nostalgia only adds to the excitement. Even the things that happened half a century ago, for example, man landing on the moon, still look exciting today. It mostly gets into news for doing some mind-blowing cosmic things like the robot’s arrival on Mars (set aside budget overrun). And we all want to see a human settlement on Mars in our lifetime, don’t we? At least, they are posting breathtaking pictures made by the Hubble Space Telescope. But even when the agency was quiet, delegating media excitement to private companies like SpaceX, it still had this space appeal. One reason might be the recent news that NASA has a budget approved to send the first woman to the moon in 2024. Today, we got another big splash of an aspiration to dress like an astronaut. Though her letters actually stood for a night club, the space innuendo was definitely there. Kylie Jenner posing on Instagram in a NASA sweatshirt was a big hit. It started back in 2016 with celebrities wearing Alpha Industries NASA bombers and designers like Versace adding space-themed patches to their collection. Hoodies and jackets with the space agency logos (both of them, but on that later), backpacks and even sports shoes patched with blue chips or vintage lettering have been trending for several years now.

Is it because of our childish dreams to become astronauts? Or for the love for space and science? Or is it just another marketing hype and people just wear what they see in a shop? Let’s take a look at what brings the popularity of NASA logos on apparel and where to buy them if you want to be on-trend. You can spot NASA hoodies and t-shirts everywhere: from casual teen streetwear in mass-market shops to fashion magazine pages. However, it seems like NASA logos are more widely used on clothes than Gucci or Chanel, including fakes. Many people are only vaguely familiar with its famous history of space exploration. NASA has closed the shuttle program and has not launched a piloted mission from American soil for almost a decade. National Aeronautics and Space Administration, aka NASA, was established back in 1958, but it’s now more trending than ever.

Grey nasa sweatshirt